"Cluetrain is basically a wildly uneven, insane rant that makes little sense. Nor does all of it stand up to intellectual scrutiny. But since when has marketing been sane and rational? Since when have people's purchasing habits been sane and rational? If people weren't inherently psychotic, my day job would be a whole lot easier. We need an insane book because insanity is much closer to the truth."

phaTTboi (a.k.a. Paul Scheele; I'll be damned if I can find a home page for his blog; though I note he has nothing to disclaim at this time; good line) sent me this link tonight, saying: "Something you might mention strategically, should opportunity present itself..." I took that to mean I should go look. I looked. he was right. here's the first thing I saw...

sounds kinda familiar. on the "hughtrain" page I also see this: "(NB:This thinking was all inspired by Cluetrain, of course, hence the name etc.)"

I leave an insane comment half hoping no one will read it. I realize with some horror how isolated I've become. except for my cat, who is getting cooler by the day. and fatter. I've named her kitty-kitty. I harbor a nagging suspicion that I'm utterly fucked. but I'm OK with that. it's not really so bad once you get used to it.

not really my cat. but close.