self promotion by proxy
worst practices three years later

Today Eric Norlin surprised me with this...

October 21, 2004
Go Read Locke

Doc's posting about blogs, money, commercialization, use by coroporations -- all here.

EVERYONE involved in that conversation should go read Gonzo Marketing by Chris Locke.....he nailed this topic years ago -- before most people could pronounce "blog".....maybe the world is now ready to hear what he wrote.

once Digital ID World is over, i'm heading to a beach in florida for 5 days -- i'm bringing GM w/ me to read - again.

About a week ago -- one I missed entirely -- David Weinberger wrote on JOHO the Blog...

October 13, 2004

Gonzo Marketing revisited

I've been re-reading Chris Locke's Gonzo Marketing and I've been struck again by what a damn good book it is. Chris writes so well, and so entertainingly, that it's easy to forget how profound his ideas are. Gonzo is a visionary work, which is not a word applied to many (any?) marketing books. And it's got more ideas in its little finger than most marketing writers have in a lifetime.

So why didn't Gonzo knock Who Moved My Stinky Stinky Cheese off the best-seller list? It didn't help that Gonzo was published a couple of weeks after 9/11. (Oh, thank you, terrorists!) And, frankly, I don't think the title helped: It sounds like it's about how you can pull off wacky marketing stunts when in fact it dismantles marketing's basic assumptions and points it in a new direction: micromarkets, voice, engagement.

There's plenty I disagree with, and, sure, a voice as strong as Chris' doesn't appeal equally to all, but so what? At least there's lots to disagree about and at least it has a voice. Go buy a copy for a friend in marketing...

Eric and David, thank you so much. Your checks are in the mail.

2:38 PM | link |

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"RageBoy: Giving being fucking nuts a good name since 1985."
~D. Weinberger
28 October 2004

www.flickr.com More of Chris Locke's photos Until a minute ago, I had no photos. I still have no photos to speak of. I don't even have a camera. But all these people were linking to "my photos." It was embarassing. It's still embarassing. But I'm used to that.

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