I found an article today via Technorati (trying to see if any of you lazy bastards ever reads my serious & profound shit), titled...

Happy Birthday, Cluetrain Manifesto

And it opens with a sub-slug goes like this...

Companies are fond of calling themselves "customer-centric," but for execs carrying around dog-eared 10-year-old copies of The Cluetrain Manifesto, the way to make that so may still be hidden between the lines.

Yeah, but here's the thing: the way to make it so may be even more hidden than the author imagines, as The Cluetrain Manifesto was not published until January, 2000, so there aren't many 10-year-old copies for execs to to carry around, much less dog-ear.

Don't get me wrong, though. I'm grateful for the ongoing publicity. And I am still committed, as much as ever, to a Brave New Customer-Centric World. Of course, now that I'm 60 and living on a fixed income thanks to the U.S. Social Security Administration, my forays into Consumer Empowerment are admittedly a tad tamer than they were when IBM had to bring the bomb-sniffing dogs into my office in White Plains because I had foolishly threatened in corporate email to blow up every IBM facility on the east coast of America, and I had all the C-4 I needed stashed in my office (true story, though sadly, not a true brag about the explosives).

But still, I do try to keep my hand in. To wit, today's Action. No Justice, No Peas!