Gonzo Marketing:Winning Through Worst Practices The Bombast Transcripts: Rants and Screeds of RageBoy
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Tuesday, July 22, 2008
JP Rangaswami on Cluetrain
London Calling
At the 2GETHER08 conference (London, July 2-3), my good friend JP Rangaswami, Managing Director of BT Data, spoke about the essence and impact of The Cluetrain Manifesto (almost) ten years later. It's a terrific talk, which you can watch here. Watching it myself, I squirmed a bit as JP described the book -- Fossil Fools (see graphics below) -- that we are "working on," as I haven't delivered very much on that front.

btw, I especially appreciated the introduction by Euan Semple, who talked about my presentation to the BBC in 2002.


JP Rangaswami (left) and Euan Semple at 2GETHER08, London, July 2-3.


1:28 PM | link |



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"RageBoy: Giving being fucking nuts a good name since 1985."
~D. Weinberger
28 October 2004

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Until a minute ago, I had no photos. I still have no photos to speak of. I don't even have a camera. But all these people were linking to "my photos." It was embarassing. It's still embarassing. But I'm used to that.


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at a major industry conference,
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